Binge drinking and alcohol-related problems are significantly increasing among young adult college women. Endorsement of feminine norms, or the beliefs and expectations of what it is to be a woman, is a promising theoretically relevant factor that may help explain problematic drinking patterns among these women. To gain an understanding of college women’s endorsement of feminine norms and their drinking patters, a two part study was developed. In Phase 1, we used quantitative methods, specifically latent class analysis (LCA), to identity discrete subgroups/classes of women, and examine how multidimensional feminine norms predict latent class membership. In Phase 2, we develop a deeper contextual and etiological understanding of promising relationships between key determinants identified in Phase 1 through one on one interviews using qualitative grounded-theory analysis, with a particular focus on exploring the intersection between feminine norms, race and problematic drinking among Asian American and White college freshman women.